People have changed the way they purchase professional services. Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists. Here are some examples: – If you wereContinue reading “3 ways you can fight for a bigger market share in this more competitive and promiscuous market”
Category Archives: Uncategorized
How do you market yourself on the internet?
“How do you market yourself on the internet?” is a question we get asked a lot by the solicitors, accountants, architects and patent and trade mark attorneys we work with so here are 5 of the practical tips we usually incorporate somewhere in our answer: 1. Design matters Your online marketing channels (e.g. your website,Continue reading “How do you market yourself on the internet?”
Why isn’t my blog working?
In most cases it isn’t difficult to persuade the lawyers and accountants we work with to blog. They can see the benefit, they can see the positive effect it’ll have on their profile and, just as crucially, they can see the marketing capital their competitors are banking from blogging! However, once a blog is up andContinue reading “Why isn’t my blog working?”
How do I get more referrals?
In my last blog I answered one of the questions we get asked a lot, namely how you start a blog. To carry that theme on, here are 7 more practical business development tips we regularly use to answer the many questions relating to how to win more new clients more easily and cost effectively: 1. KnowContinue reading “How do I get more referrals?”
Are you making the most of your case studies?
Case studies are probably the best way to showcase your expertise. You can use them to demonstrate your capability on your website, to add weight to your tender documents and pitches, to help you get articles published in the publications your clients and targets read and you can add them to your brochures … andContinue reading “Are you making the most of your case studies?”
Actually you CAN sell without a brochure but if you do need one …..
A pet hate of mine is fee earners who use brochures as a comfort blanket. Brochures don’t sell, people do! Yes, they have some value in terms of providing something to leave behind (or better still follow up with) but that’s it! However, if you are going to produce a brochure here are 5 practical tipsContinue reading “Actually you CAN sell without a brochure but if you do need one …..”
How do I start a blog?
“How do I start a blog?” is a question we get asked by solicitors, accountants and patent and trade mark attorneys all the time. Tenandahalf’s advice is the always the same – if you want to start a blog all you need is content, clarity and consistency. Where you can find good content for yourContinue reading “How do I start a blog?”
5 practical tips that will make business planning season much, much easier
At this time of the year many of you will be starting business planning. It’s not a process any of us really enjoy so here are 5 practical tips that will make it easier (and make sure you create plans that add value rather than one that just ticks that box): # Start your plan withContinue reading “5 practical tips that will make business planning season much, much easier”
What can you learn from The Royal College of Anaesthetists about implementing your business plan more effectively?
Are you creating or in the process of implementing a new business plan? Unfortunately, at this stage many plans are poorly executed if executed at all and just end up getting filed away so take a bow Royal College of Anaesthetists! You can learn a lot about how to engage an audience just by walking pastContinue reading “What can you learn from The Royal College of Anaesthetists about implementing your business plan more effectively?”
What can Mad Men teach us about marketing and BD?
Have you seen Mad Men? I could write a LinkedIn blog everyday of 2020 about this excellent series based around a fictional advertising agency in Manhattan but I won’t … instead I shall highlight 5 business development lessons that shine through in almost every episode: 1. Invest in relationships and the fees will follow and when some doorsContinue reading “What can Mad Men teach us about marketing and BD?”