How can you improve your content marketing?

Over the last year the amount of content being produced by law firms, accountancy firms, barristers’ chambers and patent and trade mark attorneys has mushroomed.  The only problem is, with more content comes more competition so how can you improve your content marketing to you maximise your audience and your audience’s engagement?  Here are 5Continue reading “How can you improve your content marketing?”

You’re never too young to start building a professional network

The relationships you establish at the start of your career will only benefit you as your career develops.  This means lawyers and accountants need to start building a professional network as soon as they possible can. If you wait until you are a partner or director in your firm, business development will be more difficult whenContinue reading “You’re never too young to start building a professional network”

How did it feel? The BD lessons can lawyers and accountants take from surviving Blue Monday?

Your first Monday back at work wasn’t as bad as you thought was it? Blue Monday (as the annual return to work is now known) is now purported to be one of the toughest working days of the year.  However, I’m willing to bet the reality was you did wake up on time, you did successfullyContinue reading “How did it feel? The BD lessons can lawyers and accountants take from surviving Blue Monday?”

What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?

Human beings don’t like change, we like consistency (and that goes for our marketing and business development activities as much as anything else). When things aren’t quite the same or we have do things in a different way, we kick back and find excuses we can use to explain why what we’re being asked toContinue reading “What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?”

For the professional services business development is business critical

Investing in business development is more vital than ever for the professional services. The threats posed by Brexit, new market entrants, online solutions, AI, more savvy competition and increasing client demands all present enormous challenges for any professional service firm.  And if that’s not bad enough, it’s looking increasingly likely that some markets will contract andContinue reading “For the professional services business development is business critical”

3 ways you can fight for a bigger market share in this more competitive and promiscuous market

People have changed the way they purchase professional services.   Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists. Here are some examples: – If you wereContinue reading “3 ways you can fight for a bigger market share in this more competitive and promiscuous market”

Likemindedness must be a major feature in your business development plan

If you listen to the Tenandahalf podcast or read our blogs, articles or 10½ Top Tips you will know the importance Doug – my partner in crime – and I place on likemindedness.  But surely (I can hear you say) likemindedness is neither provable nor quantifiable so why do we hold it in such high esteem?Continue reading “Likemindedness must be a major feature in your business development plan”

Superstitions, Friday 13th and the bobbins people talk about marketing and business development

Today is Friday the 13th.  There is a lot of nonsense talked about this date and it’s a superstition that certainly hasn’t been helped by a certain American horror film franchise.  However, whatever its origin is, the legend of Friday 13th got me thinking about some of the myths and nonsense people still believe about marketing and businessContinue reading “Superstitions, Friday 13th and the bobbins people talk about marketing and business development”

Let me make you an offer you can’t refuse …

Imagine I asked you to lend me £50 and promised to pay you back £60 within 24 hours.  Sound good? Now imagine the offer is backed up by client testimonials from names you recognised know who have already accepted the offer and benefited from the 20% profit in 24 hours. What would you do? Politely sayContinue reading “Let me make you an offer you can’t refuse …”