How do I get better results from my content?

Content is an essential component of any law, accountancy or IP firm’s marketing plan.  However, it’s easy to get a bit down in the mouth if you’re not seeing direct results.  This is why the lawyers, patent and trade mark attorneys and accountants we work with often ask us “how do I get better resultsContinue reading “How do I get better results from my content?”

Is video an effective marketing tool for lawyers and accountants?

Perhaps the best start point from which to answer the question “is video an effective marketing tool for lawyers and accountants?” is the past.  If this sounds more than a little strange, I shall explain …  The way lawyers and accountants market has changed massively over even the last 25 years as has the wayContinue reading “Is video an effective marketing tool for lawyers and accountants?”

How can a BD coach help you get better results from business development?

Sometimes while there is recognition a BD coach can help you get better results from your business development, the final decision to appoint a BD coach can often be put off.  This is usually because of the influence of one of two common BD myths. The first myth is you have to be a certainContinue reading “How can a BD coach help you get better results from business development?”

How can you improve your content marketing?

Over the last year the amount of content being produced by law firms, accountancy firms, barristers’ chambers and patent and trade mark attorneys has mushroomed.  The only problem is, with more content comes more competition so how can you improve your content marketing to you maximise your audience and your audience’s engagement?  Here are 5Continue reading “How can you improve your content marketing?”

You’re never too young to start building a professional network

The relationships you establish at the start of your career will only benefit you as your career develops.  This means lawyers and accountants need to start building a professional network as soon as they possible can. If you wait until you are a partner or director in your firm, business development will be more difficult whenContinue reading “You’re never too young to start building a professional network”

How did it feel? The BD lessons can lawyers and accountants take from surviving Blue Monday?

Your first Monday back at work wasn’t as bad as you thought was it? Blue Monday (as the annual return to work is now known) is now purported to be one of the toughest working days of the year.  However, I’m willing to bet the reality was you did wake up on time, you did successfullyContinue reading “How did it feel? The BD lessons can lawyers and accountants take from surviving Blue Monday?”

What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?

Human beings don’t like change, we like consistency (and that goes for our marketing and business development activities as much as anything else). When things aren’t quite the same or we have do things in a different way, we kick back and find excuses we can use to explain why what we’re being asked toContinue reading “What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?”

For the professional services business development is business critical

Investing in business development is more vital than ever for the professional services. The threats posed by Brexit, new market entrants, online solutions, AI, more savvy competition and increasing client demands all present enormous challenges for any professional service firm.  And if that’s not bad enough, it’s looking increasingly likely that some markets will contract andContinue reading “For the professional services business development is business critical”

3 ways you can fight for a bigger market share in this more competitive and promiscuous market

People have changed the way they purchase professional services.   Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists. Here are some examples: – If you wereContinue reading “3 ways you can fight for a bigger market share in this more competitive and promiscuous market”

Likemindedness must be a major feature in your business development plan

If you listen to the Tenandahalf podcast or read our blogs, articles or 10½ Top Tips you will know the importance Doug – my partner in crime – and I place on likemindedness.  But surely (I can hear you say) likemindedness is neither provable nor quantifiable so why do we hold it in such high esteem?Continue reading “Likemindedness must be a major feature in your business development plan”