For lawyers and accountants internal marketing is marketing too

So many myths have grown up around marketing and business development across the professional services.  We’ve tackled a few in recent blogs but this week I want to look at the difference between what’s outside and inside your building because internal marketing is marketing too! One of the aforementioned myths is that marketing and BDContinue reading “For lawyers and accountants internal marketing is marketing too”

What is the difference between marketing and business development?

One of the questions we get asked a lot by the lawyers, accountants, patent and trade mark attorneys and barristers we work with is “what is the difference between marketing and business development?”  Some think it’s pretty much the same thing.  Others just aren’t sure.  This is why we thought it may be useful toContinue reading “What is the difference between marketing and business development?”

How can lawyers and accountants charge what they are worth?

Conversations about fees can still be tricky for lawyers and accountants.  Are we seen as too expensive?  Will we upset our clients?  Will we jeopardise our client relationships?  However, as every business runs on profit, we thought it’d be worth sharing a few thoughts that will help lawyers and accountants charge what they are worth.Continue reading “How can lawyers and accountants charge what they are worth?”

How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 2)?

In our last blog we looked at how to move face-to-face meetings back in to your personal BD plan.  If you are still a little nervous about reconnecting after such a long time there is another way lawyers and accountants can start to reintroduce traditional face-to-face business development back into their BD plans. You canContinue reading “How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 2)?”

How can lawyers and accountants maximise their audience’s engagement when presenting online?

Whenever and however you’re presenting, you know your number one objective is to engage your audience.  This immediately becomes more difficult on Teams, Zoom or Skype so how can lawyers and accountants maximise their audience’s engagement when presenting online? My first tip would be to always remember presenting virtually is very different to presenting inContinue reading “How can lawyers and accountants maximise their audience’s engagement when presenting online?”

How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 1)?

Walking around London this week made me think we seems to be pretty much back to normal.  Everywhere is busy and more and more of our client meetings are (mercifully) back to being held onsite and in person.  And as we’re back in the office it is arguably the right time for lawyers and accountantsContinue reading “How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 1)?”

For law firms and accountants the annual drinks event is so 2019 … but what’s replaced it?

This blog was inspired by a conversation with a Chief Exec of a law firm this week but the point is totally relevant to any law firm, accountancy practice, IP firm or barristers’ chambers.  The point is that a law firms and accountants’ annual drinks event is so 2019 but what can you do insteadContinue reading “For law firms and accountants the annual drinks event is so 2019 … but what’s replaced it?”

For lawyers and accountants, when it comes to business development where and when do you start?

One question I get asked an awful lot – and last week seems to have seen it asked more often than ever! – is when it comes to business development, where and when should lawyers and accountants start? This question comes up in a number of guises. It might be posed by a trainee, aContinue reading “For lawyers and accountants, when it comes to business development where and when do you start?”

When it comes to BD for lawyers and accountants, visibility will always trump clever marketing

When I was a marketing director at Eversheds around 20 years ago, I learned a very valuable lesson. Don’t focus on marketing strategy over tactics because when it comes to BD for lawyers and accountants, visibility will always trump clever marketing. As a newcomer to the legal world, I got side-tracked by new websites, brochuresContinue reading “When it comes to BD for lawyers and accountants, visibility will always trump clever marketing”

4 ways lawyers and accountants can improve their business development

This week we’d like to share 4 really simple tips that will help lawyers and accountants can improve their business development. As lawyers and accountants, we know you have never harboured any ambition to be a salesperson.  We know you didn’t receive any sales training while you were studying and qualifying.  This doesn’t mean thatContinue reading “4 ways lawyers and accountants can improve their business development”