How do you market yourself on the internet?

“How do you market yourself on the internet?” is a question we get asked a lot by the solicitors, accountants, architects and patent and trade mark attorneys we work with so here are 5 of the practical tips we usually incorporate somewhere in our answer:

1. Design matters

Your online marketing channels (e.g. your website, social media and e-bulletins) should reflect your brand and give the same impression you’d want to create in person and in hard copy.

2. Use Google Analytics

Google analytics will help you find out what topics your clients and targets are searching for.  By using the specific words your searches highlight you will improve your online rankings and make it easier for people to find you.

3. Be clear, simple and concise

Increasingly people access on line information from smartphones and iPads, not from their desk top so you need to get straight to the point and present what you want to get across in as few words as possible.

4. Grab people’s attention

Too many blogs have bland and uninspiring titles. Rather than say “Legal update 123”, use an engaging title like “How you can avoid the pain of a visit from HMRC”.

5. Use real life examples 

If you claim you have specific expertise, demonstrate it online by using case studies and sharing client testimonials which will highlight your credentials better than copy ever will.

If you’d like to find out more, please email us and we can find a time for a chat.

Published by sizetenandahalfboots

Douglas is a director of Size 10½ Boots, a specialist business development agency that works solely with the professional services, helping firms grow by winning more new clients and more work from the clients they already have. Although every project is different our work generally falls into one of three camps - strategic marketing support, BD training and 1on1 coaching and independent client research.

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