While ‘murder wall’ may sound like a strange business development concept, surely the promise that they’ll help you attract more new clients should be enough to keep you reading! Let’s start at the beginning. Have you ever watched a crime drama on TV or Netflix? They tend to follow the same pattern. There’s a grislyContinue reading “How can a ‘murder wall’ save you time and help you attract more new clients?”
Even with the advent of agile working for lawyers and accountants, what do you think is the single biggest objection they give for not fulfilling their business development commitments? They don’t know what to do. No! They don’t know what to do first. No! They don’t know how to do it. No! The single biggestContinue reading “Does agile working for lawyers and accountants mean you can have your cake and eat it?”
Why does your firm need an overall marketing and business development plan (and how do you implement it)?
At your firm, is your marketing and BD a little ad hoc? Do different departments sometimes promote the firm in different ways? Is there a bit of inertia and do some fee earners stick to doing the same old things and get the same old results)? This is why your firm needs an overall marketingContinue reading “Why does your firm need an overall marketing and business development plan (and how do you implement it)?”
Whether you are a solicitor, barrister, patent or trade mark attorney, accountant, tax adviser or architect, your technical skills alone are not enough. Sometimes they need soft skills coaching to grow their practice. Coaching breeds confidence and confidence is essential to successful business development. Confidence will give help you develop the commercial acumen and communicationContinue reading “How can soft skills coaching help lawyers and accountants grow their practice?”
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