In our blog you’ll find a constant stream of practical new BD ideas you can use to win more new clients and win more new work from the clients you already have.
- Sector-driven BD for solicitors: how to pick 3 industries and become known in eachIf you’re trying to grow your practice, “we do great work” isn’t a strategy. Being known in a sector is. It makes introductions easier, referrals warmer, pitching simpler, and follow-ups far less awkward — because you’re not starting from zero every time. And yes, the market is crowded. There were 172,382 practising solicitors in EnglandContinue reading “Sector-driven BD for solicitors: how to pick 3 industries and become known in each”
- How to build a top-of-funnel without ads: partnerships, events, and content for solicitorsIf you’re a solicitor trying to grow without spending on ads, you’re not stuck — you just need a more deliberate system. The good news is that professional services has always had strong “organic” routes to new matters: referrals, relationships, reputation, and visibility. The bad news is that most firms rely on them accidentally. AContinue reading “How to build a top-of-funnel without ads: partnerships, events, and content for solicitors”
- How to turn updates into meetings: 12 “reason to call” angles for solicitorsIf you’re a solicitor, you don’t need more “content”. You need more conversations with the right people. And the easiest way to get those conversations is to stop thinking in terms of “sending updates” and start thinking in terms of giving someone a reason to talk. That matters because you’re operating in a busy, competitiveContinue reading “How to turn updates into meetings: 12 “reason to call” angles for solicitors”
- BD for newly-qualified solicitors: a 90-day confidence plan to build visibility and relationshipsYou don’t become “good at BD” in one dramatic leap. You get there by building a few simple habits you can repeat, week after week, without cringing, without feeling salesy, and without wrecking your billable time. That matters because the market is busy. There are currently 172,382 practising solicitors in England and Wales (practising certificateContinue reading “BD for newly-qualified solicitors: a 90-day confidence plan to build visibility and relationships”
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