Is video an effective marketing tool for lawyers and accountants?

Perhaps the best start point from which to answer the question “is video an effective marketing tool for lawyers and accountants?” is the past.  If this sounds more than a little strange, I shall explain …  The way lawyers and accountants market has changed massively over even the last 25 years as has the wayContinue reading “Is video an effective marketing tool for lawyers and accountants?”

What drives a lawyer or accountant’s content marketing strategy?

As the buyer journey is a little different for the professional services than it is for more traditional B2B suppliers, lawyers and accountants need to be smart if they’re going to drive their content marketing strategy. With more brand led products the aim is to produce viral content based on what they’re selling.  Blogs andContinue reading “What drives a lawyer or accountant’s content marketing strategy?”

10½ practical content marketing tips for law firms, accountants and patent and trade mark attorneys

Content is an essential part of any professional service firm’s marketing plan.  Without a consistent and continual flow of new content, your firm will have nothing for the search engines to find.  If you feel your content plan could do with a refresh, here are our top 10½ practical content marketing tips for law firms,Continue reading “10½ practical content marketing tips for law firms, accountants and patent and trade mark attorneys”

3 of the best: How can I improve my content?

Another question we are asked a lot by the lawyers, accountants and patent attorneys we work with is “how can I improve my content?”  I think the first point to make is I know they’re not asking how to make the subjects better.  They are already writing about is the stuff that will affect theirContinue reading “3 of the best: How can I improve my content?”

What are the best ways to improve a law or accountancy firm’s online presence?

I know we say it all the time, but lawyers and accountants can no longer live on their reputation alone.  The internet (and, more specifically, the search engines) is now a primary work winner and if your website is going to deliver the results you want it to, you need to make sure you areContinue reading “What are the best ways to improve a law or accountancy firm’s online presence?”

What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press

In the first part of this series we looked at content marketing and the part it should play in our personal BD plans. This was purely from a self-publishing perspective.   The other side to the content coin is to find external opportunities in the publications and on the websites you know your clients and targetsContinue reading “What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press”

Why isn’t my blog working?

In most cases it isn’t difficult to persuade the lawyers and accountants we work with to blog.  They can see the benefit, they can see the positive effect it’ll have on their profile and, just as crucially, they can see the marketing capital their competitors are banking from blogging! However, once a blog is up andContinue reading “Why isn’t my blog working?”