Just like charity begins at home, business development begins with your existing clients. Yes, new client wins are sexier but it’s hard; the easiest route to new work is the people you already know. However, when it comes to maximising their potential, is client relationship management enough for lawyers and accountants? This may sound aContinue reading “Is client relationship management enough for lawyers and accountants?”
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How can lawyers and accountants win referrals while we’re still mainly working from home?
It’s amazing that almost 2 years in, many lawyers and accountants are still working more often from home than they are from the office. However, this is unlikely to change any time soon as referrals are probably going to be your primary source of new work, I wanted to look at how lawyers and accountantsContinue reading “How can lawyers and accountants win referrals while we’re still mainly working from home?”
How can you make implementing your 2022 personal business development plan easier and more effective?
At the start of any new year there seems to be plans everywhere. As a lawyer or accountant, you will be expected to present your own personal BD plan for 2022 but with so much else to do, how can you make implementing your 2022 personal business development plan easier and more effective? Here areContinue reading “How can you make implementing your 2022 personal business development plan easier and more effective?”
Why should lawyers and accountants invest time in podcasts and video?
Some lawyers and accountants believe that that now restrictions have eased many of the digital marketing initiatives that kept them going over lockdown will disappear. This is definitely not the case and I’d like to explain why lawyers and accountants should invest time in podcasts and video. I repeatedly hear we are all ‘Zoomed out’,Continue reading “Why should lawyers and accountants invest time in podcasts and video?”
How can lawyers and accountants get in to new markets in a hybrid working environment?
The good news is despite some cynicism early on, I’m glad to say lawyers and accountants definitely can get in to new markets in a hybrid working environment. It just needs to be done a little differently and here is the Tenandahalf 4-step model which you are more than welcome to use. Step 1: FocusContinue reading “How can lawyers and accountants get in to new markets in a hybrid working environment?”
How can a ‘murder wall’ save you time and help you attract more new clients?
While ‘murder wall’ may sound like a strange business development concept, surely the promise that they’ll help you attract more new clients should be enough to keep you reading! Let’s start at the beginning. Have you ever watched a crime drama on TV or Netflix? They tend to follow the same pattern. There’s a grislyContinue reading “How can a ‘murder wall’ save you time and help you attract more new clients?”
Does agile working for lawyers and accountants mean you can have your cake and eat it?
Even with the advent of agile working for lawyers and accountants, what do you think is the single biggest objection they give for not fulfilling their business development commitments? They don’t know what to do. No! They don’t know what to do first. No! They don’t know how to do it. No! The single biggestContinue reading “Does agile working for lawyers and accountants mean you can have your cake and eat it?”
How can soft skills coaching help lawyers and accountants grow their practice?
Whether you are a solicitor, barrister, patent or trade mark attorney, accountant, tax adviser or architect, your technical skills alone are not enough. Sometimes they need soft skills coaching to grow their practice. Coaching breeds confidence and confidence is essential to successful business development. Confidence will give help you develop the commercial acumen and communicationContinue reading “How can soft skills coaching help lawyers and accountants grow their practice?”
Is video an effective marketing tool for lawyers and accountants?
Perhaps the best start point from which to answer the question “is video an effective marketing tool for lawyers and accountants?” is the past. If this sounds more than a little strange, I shall explain … The way lawyers and accountants market has changed massively over even the last 25 years as has the wayContinue reading “Is video an effective marketing tool for lawyers and accountants?”
How can a BD coach help you get better results from business development?
Sometimes while there is recognition a BD coach can help you get better results from your business development, the final decision to appoint a BD coach can often be put off. This is usually because of the influence of one of two common BD myths. The first myth is you have to be a certainContinue reading “How can a BD coach help you get better results from business development?”