When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress

I appreciate this may not sit well with some but when it comes to marketing lawyers and accountants, it really is easy to let perfection prevent progress.  What do I mean?  All too often a combination of a lawyer/accountants’ natural eye for detail (understandable as after all, that’s what your clients rely on not toContinue reading “When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress”

Why do lawyers, accountants and patent and trade mark attorneys need a blog?

Surely blogging is just another thing that will take up your already stretched time?  Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog.  In this blog we’ll give you what we think are the top 6 reasons … First things first though.  As a solicitor,Continue reading “Why do lawyers, accountants and patent and trade mark attorneys need a blog?”

Lemons, coca cola and other content marketing tips for lawyers and accountants

Content is now a pivotal cog in every professional service firm’s marketing strategy.  But is your content generating the results you want it to in return from the time and effort you’re investing?  Here are some content marketing tips for lawyers and accountants that will help you generate more profile and more enquiries. We’ve alreadyContinue reading “Lemons, coca cola and other content marketing tips for lawyers and accountants”

Why, how and when should lawyers and accountants use motion graphics?

One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content.  One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content!  This means firms need to promote their advice andContinue reading “Why, how and when should lawyers and accountants use motion graphics?”

Does your firm create the best first impression?

In the mid-80s an advertisement for The Guardian newspaper featured a skinhead who appeared to be wrestling a man’s briefcase from his hands. He did not create the best first impression! The camera then cuts and viewers can see that he is, in fact, trying to rescue the man from falling bricks. This highlights theContinue reading “Does your firm create the best first impression?”

What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press

In the first part of this series we looked at content marketing and the part it should play in our personal BD plans. This was purely from a self-publishing perspective.   The other side to the content coin is to find external opportunities in the publications and on the websites you know your clients and targetsContinue reading “What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press”

What will our personal BD plans for the next quarter look like? Pt 4: Podcasting

So far in this series we’ve been looking at how you may want to do the things you’ve always done – content, networking and speaking – in a way that’ll work given the current restrictions.  Today I’d like to look at something you may not have done before but something many solicitors, accountants, patent and tradeContinue reading “What will our personal BD plans for the next quarter look like? Pt 4: Podcasting”

What will our personal BD plans for the next quarter look like? Pt 1: Content marketing

Theoretically, this is probably the easiest part of the series to write!  The short answer is it isn’t going to change; your clients will still need updates on what’s relevant/important to them, they’ll still need to access your latest thinking and they’ll still need alerts as to what could be about to impact on them.  Blogging andContinue reading “What will our personal BD plans for the next quarter look like? Pt 1: Content marketing”

3 ways you can fight for a bigger market share in this more competitive and promiscuous market

People have changed the way they purchase professional services.   Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists. Here are some examples: – If you wereContinue reading “3 ways you can fight for a bigger market share in this more competitive and promiscuous market”