Short answer: yes — and the distinction matters. In professional services, especially for law firms, barristers’ chambers, and accountancy practices, marketing and business development (BD) are related but different disciplines. When you conflate them, you get scattered activity, weak pipelines, and awkward fee conversations. When you separate and align them, you get predictable enquiries, higherContinue reading “Is there a difference between marketing and business development?”
Category Archives: Marketing
Why does your firm need an overall marketing and business development plan (and how do you implement it)?
A firm that “does a bit of marketing when it’s quiet” will always be at the mercy of feast-and-famine demand. A clear, joined-up marketing and business development (BD) plan turns activity into outcomes: predictable enquiries, higher conversion, stronger pricing power, and steadier cash flow. Below is a practical, compliance-aware guide to why the plan mattersContinue reading “Why does your firm need an overall marketing and business development plan (and how do you implement it)?”
Practical content marketing tips for law firms, accountants and patent and trade mark attorneys
Professional services thrive on reputation, clarity, and client confidence. Content marketing should therefore do 3 things brilliantly: demonstrate expertise, make complex topics simple, and move prospects towards a qualified conversation. Below are practical, compliance-aware tactics you can apply immediately across legal, accountancy, and IP practices. Define precise audiences and problems Build focused content pillars CreateContinue reading “Practical content marketing tips for law firms, accountants and patent and trade mark attorneys”
How do you get better outcomes from the events you host?
Now the holiday season is ending many firms are starting to host events again. But events take up time and budget so how do you get better outcomes from the events you host? You may be sorting out your next round of legal updates, training, panel discussions and social events are being organised and invitationsContinue reading “How do you get better outcomes from the events you host?“
Are podcasts the new fanzines?
Those of a certain age familiar with the pre-internet 80s will remember fanzines. For those who don’t they were DIY magazines that focused on a specific area, maybe a certain type of music or a particular football team. As we now live online with a growing aversion to long reads, could podcasts be the newContinue reading “Are podcasts the new fanzines?”
When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress
I appreciate this may not sit well with some but when it comes to marketing lawyers and accountants, it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable as after all, that’s what your clients rely on not toContinue reading “When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress”
Why do lawyers, accountants and patent and trade mark attorneys need a blog?
Surely blogging is just another thing that will take up your already stretched time? Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog. In this blog we’ll give you what we think are the top 6 reasons … First things first though. As a solicitor,Continue reading “Why do lawyers, accountants and patent and trade mark attorneys need a blog?”
Lemons, coca cola and other content marketing tips for lawyers and accountants
Content is now a pivotal cog in every professional service firm’s marketing strategy. But is your content generating the results you want it to in return from the time and effort you’re investing? Here are some content marketing tips for lawyers and accountants that will help you generate more profile and more enquiries. We’ve alreadyContinue reading “Lemons, coca cola and other content marketing tips for lawyers and accountants”
Why, how and when should lawyers and accountants use motion graphics?
One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content. One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content! This means firms need to promote their advice andContinue reading “Why, how and when should lawyers and accountants use motion graphics?”
Does your firm create the best first impression?
In the mid-80s an advertisement for The Guardian newspaper featured a skinhead who appeared to be wrestling a man’s briefcase from his hands. He did not create the best first impression! The camera then cuts and viewers can see that he is, in fact, trying to rescue the man from falling bricks. This highlights theContinue reading “Does your firm create the best first impression?”