Now the holiday season is ending many firms are starting to host events again. But events take up time and budget so how do you get better outcomes from the events you host? You may be sorting out your next round of legal updates, training, panel discussions and social events are being organised and invitationsContinue reading “How do you get better outcomes from the events you host?“
Category Archives: Marketing
Is there a difference between marketing and business development?
Have you noticed how different accountants, lawyers and IP attorneys use the terms marketing and business development (BD) differently? Individual preferences aside, in the professional services is there a difference between marketing and business development? And does it really matter which term you use? After all, surely the bottom line is you’re doing both toContinue reading “Is there a difference between marketing and business development?”
Are podcasts the new fanzines?
Those of a certain age familiar with the pre-internet 80s will remember fanzines. For those who don’t they were DIY magazines that focused on a specific area, maybe a certain type of music or a particular football team. As we now live online with a growing aversion to long reads, could podcasts be the newContinue reading “Are podcasts the new fanzines?”
When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress
I appreciate this may not sit well with some but when it comes to marketing lawyers and accountants, it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable as after all, that’s what your clients rely on not toContinue reading “When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress”
Why do lawyers, accountants and patent and trade mark attorneys need a blog?
Surely blogging is just another thing that will take up your already stretched time? Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog. In this blog we’ll give you what we think are the top 6 reasons … First things first though. As a solicitor,Continue reading “Why do lawyers, accountants and patent and trade mark attorneys need a blog?”
Lemons, coca cola and other content marketing tips for lawyers and accountants
Content is now a pivotal cog in every professional service firm’s marketing strategy. But is your content generating the results you want it to in return from the time and effort you’re investing? Here are some content marketing tips for lawyers and accountants that will help you generate more profile and more enquiries. We’ve alreadyContinue reading “Lemons, coca cola and other content marketing tips for lawyers and accountants”
Why, how and when should lawyers and accountants use motion graphics?
One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content. One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content! This means firms need to promote their advice andContinue reading “Why, how and when should lawyers and accountants use motion graphics?”
Does your firm create the best first impression?
In the mid-80s an advertisement for The Guardian newspaper featured a skinhead who appeared to be wrestling a man’s briefcase from his hands. He did not create the best first impression! The camera then cuts and viewers can see that he is, in fact, trying to rescue the man from falling bricks. This highlights theContinue reading “Does your firm create the best first impression?”
What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press
In the first part of this series we looked at content marketing and the part it should play in our personal BD plans. This was purely from a self-publishing perspective. The other side to the content coin is to find external opportunities in the publications and on the websites you know your clients and targetsContinue reading “What will our personal BD plans for the next quarter look like? Pt 5: Building profile in the press”
What will our personal BD plans for the next quarter look like? Pt 4: Podcasting
So far in this series we’ve been looking at how you may want to do the things you’ve always done – content, networking and speaking – in a way that’ll work given the current restrictions. Today I’d like to look at something you may not have done before but something many solicitors, accountants, patent and tradeContinue reading “What will our personal BD plans for the next quarter look like? Pt 4: Podcasting”