If you’re trying to grow your practice, “we do great work” isn’t a strategy. Being known in a sector is. It makes introductions easier, referrals warmer, pitching simpler, and follow-ups far less awkward — because you’re not starting from zero every time. And yes, the market is crowded. There were 172,382 practising solicitors in EnglandContinue reading “Sector-driven BD for solicitors: how to pick 3 industries and become known in each”
Author Archives: Six.Two.Eight
How to build a top-of-funnel without ads: partnerships, events, and content for solicitors
If you’re a solicitor trying to grow without spending on ads, you’re not stuck — you just need a more deliberate system. The good news is that professional services has always had strong “organic” routes to new matters: referrals, relationships, reputation, and visibility. The bad news is that most firms rely on them accidentally. AContinue reading “How to build a top-of-funnel without ads: partnerships, events, and content for solicitors”
How to turn updates into meetings: 12 “reason to call” angles for solicitors
If you’re a solicitor, you don’t need more “content”. You need more conversations with the right people. And the easiest way to get those conversations is to stop thinking in terms of “sending updates” and start thinking in terms of giving someone a reason to talk. That matters because you’re operating in a busy, competitiveContinue reading “How to turn updates into meetings: 12 “reason to call” angles for solicitors”
BD for newly-qualified solicitors: a 90-day confidence plan to build visibility and relationships
You don’t become “good at BD” in one dramatic leap. You get there by building a few simple habits you can repeat, week after week, without cringing, without feeling salesy, and without wrecking your billable time. That matters because the market is busy. There are currently 172,382 practising solicitors in England and Wales (practising certificateContinue reading “BD for newly-qualified solicitors: a 90-day confidence plan to build visibility and relationships”
Proposal writing for solicitors: a structure that sells confidence and clarity
When a prospect asks for a proposal, they’re rarely looking for a “document”. They’re looking for certainty: Are you safe? Do you understand me? Will this be handled properly? And will I get nasty surprises on cost or time? That matters even more in a UK market where legal services are big, competitive and stillContinue reading “Proposal writing for solicitors: a structure that sells confidence and clarity”
Getting on panels and podcasts: a solicitor outreach script + checklist
Being on a panel or guesting on a podcast is one of the easiest ways to build credibility quickly — not because it’s flashy, but because it puts you in front of someone else’s audience with instant context. People hear how you think. They get a feel for whether you’re sensible, commercial, and easy toContinue reading “Getting on panels and podcasts: a solicitor outreach script + checklist”
Creating a solicitor content calendar that partners will actually contribute to
Most law firms don’t fail at content because they don’t have ideas. You’ve got plenty. You fail because the calendar becomes “a marketing thing”, partners are flat out, and the only person who reliably contributes is the person whose job title includes the word content. If you want a content calendar that partners actually contributeContinue reading “Creating a solicitor content calendar that partners will actually contribute to”
LinkedIn profiles that convert: headline, proof, and CTA for solicitors
Most solicitors don’t have a “LinkedIn problem”. You’ve already got the credibility. You’ve got the experience. You’ve got the track record. What you don’t always have is a profile that makes it easy for the right people to understand: That’s what conversion is on LinkedIn. Not selling. Not “personal branding theatre”. Just clarity, proof, andContinue reading “LinkedIn profiles that convert: headline, proof, and CTA for solicitors”
How to Pick 1 Niche in 30 Minutes: A Positioning Exercise for Solicitors
If you feel like you “do a bit of everything”, you’re not alone. In a market with around 172,382 practising solicitors and roughly 9,000 regulated firms in England and Wales, being “general” can quickly turn into being forgettable. And while the UK legal sector is strong (with £52.3bn in legal activities revenue in 2024), thatContinue reading “How to Pick 1 Niche in 30 Minutes: A Positioning Exercise for Solicitors”
The “2-minute LinkedIn comment” system: how solicitors stay visible daily
If LinkedIn feels like “another thing” on top of fee earning, you’re not alone. But you don’t need to post daily to stay visible. In fact, one of the simplest ways to keep your name in front of the right people (clients, referrers, and peers) is to comment—briefly, consistently, and with intent. This is aContinue reading “The “2-minute LinkedIn comment” system: how solicitors stay visible daily”