Quick fixes like a new CRM system, a new website, new brochures or sponsoring your local sports club may (and I stress may) play a small part in promoting your practice but on their own each is highly unlikely to deliver the results you’re looking for. If you are going to make sure you adopt aContinue reading “5 tips that will generate much more BD success than an easy but expensive quick fix”
Author Archives: Six.Two.Eight
What will our personal BD plans for the next quarter look like? Pt 3: Speaking
Public speaking has always been an effective and time-efficient way to build your visibility and create new opportunities while you position yourself as an expert in your particular field. Although it’s impossible to say when we’ll be able to get back in front of a physical audience again, speaking still has a very important partContinue reading “What will our personal BD plans for the next quarter look like? Pt 3: Speaking”
No more invisibility cloaks, transition requires your continued involvement and a lot more of the same!
In the first episode of the new series of 5 Live’s Fighting Talk the conversation inevitably turned to the latest shenanigans involving professional footballers. In response to the various cases of fighting the Greek Police whilst on holiday and smuggling Icelandic underwear models into your room whilst on international duty, Pat Nevin (a man whoContinue reading “No more invisibility cloaks, transition requires your continued involvement and a lot more of the same!”
What will our personal BD plans for the next quarter look like? Pt 2: Networking
Networking has always been a key component of a personal business development plan. It helps you to get closer to the people you know and enables you to grow your professional network by introducing you to new people; both tactics play a crucial role in protecting and building your practice. Despite the easing of restrictions,Continue reading “What will our personal BD plans for the next quarter look like? Pt 2: Networking”
What will our personal BD plans for the next quarter look like? Pt 1: Content marketing
Theoretically, this is probably the easiest part of the series to write! The short answer is it isn’t going to change; your clients will still need updates on what’s relevant/important to them, they’ll still need to access your latest thinking and they’ll still need alerts as to what could be about to impact on them. Blogging andContinue reading “What will our personal BD plans for the next quarter look like? Pt 1: Content marketing”
3 ways you can fight for a bigger market share in this more competitive and promiscuous market
People have changed the way they purchase professional services. Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists. Here are some examples: – If you wereContinue reading “3 ways you can fight for a bigger market share in this more competitive and promiscuous market”
Likemindedness must be a major feature in your business development plan
If you listen to the Tenandahalf podcast or read our blogs, articles or 10½ Top Tips you will know the importance Doug – my partner in crime – and I place on likemindedness. But surely (I can hear you say) likemindedness is neither provable nor quantifiable so why do we hold it in such high esteem?Continue reading “Likemindedness must be a major feature in your business development plan”
Superstitions, Friday 13th and the bobbins people talk about marketing and business development
Today is Friday the 13th. There is a lot of nonsense talked about this date and it’s a superstition that certainly hasn’t been helped by a certain American horror film franchise. However, whatever its origin is, the legend of Friday 13th got me thinking about some of the myths and nonsense people still believe about marketing and businessContinue reading “Superstitions, Friday 13th and the bobbins people talk about marketing and business development”
Let me make you an offer you can’t refuse …
Imagine I asked you to lend me £50 and promised to pay you back £60 within 24 hours. Sound good? Now imagine the offer is backed up by client testimonials from names you recognised know who have already accepted the offer and benefited from the 20% profit in 24 hours. What would you do? Politely sayContinue reading “Let me make you an offer you can’t refuse …”
What is a brand?
If you are a solicitor, barrister, accountant, architect or patent attorney I would define your brand as what people say about you (or your practice or your firm/chambers) when you are not in the room. And make no mistake – their perception is your reality. Many years ago one of my maths teachers had aContinue reading “What is a brand?”