Let me make you an offer you can’t refuse …

Imagine I asked you to lend me £50 and promised to pay you back £60 within 24 hours.  Sound good?

Now imagine the offer is backed up by client testimonials from names you recognised know who have already accepted the offer and benefited from the 20% profit in 24 hours. What would you do?

Politely say “no thanks, it sounds too good to be true”?

Accept the offer and immediately hand over £50?

Or, if you don’t have the money, borrow it from someone so you don’t miss out?

Number 2?  Of course it is …

… so why is it that so many leaders of professional service firms dismiss opportunities to develop their businesses by saying “we don’t have it in the budget”?

If a business development opportunity is real accept it and find the funding required.  If you’re sceptical you can always mitigate the risk by building in fee caps, sharing risk and building in clauses to terminate projects at agreed breakpoints if you are not seeing a return.

Take a look at the full range of marketing and business development services we offer lawyers, accountants, patent and trade mark attorneys and barristers chambers or email us today so we can find a good time to talk about a specific project.

Published by sizetenandahalfboots

Douglas is a director of Size 10½ Boots, a specialist business development agency that works solely with the professional services, helping firms grow by winning more new clients and more work from the clients they already have. Although every project is different our work generally falls into one of three camps - strategic marketing support, BD training and 1on1 coaching and independent client research.

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