There is a lot of nonsense talked about differentiation. Every professional service firms claims they have an edge because they are client-centric, straightforward and pragmatic. The only trouble is almost every professional service firm claims they have an edge because they are client-centric, straightforward and pragmatic! If you want a real edge there is a much easierContinue reading “Are you delivering on ‘being different’?”
Author Archives: Six.Two.Eight
5 Tips for Fine-Tuning Your Marketing and BD Strategy
Success in your marketing and BD is more likely to come if you fine-tune your approach rather than making wholesale changes or searching for the next big thing – if you focus on making improvements to the way you are already doing, it will be time well spent. So where could you start? Here are 5Continue reading “5 Tips for Fine-Tuning Your Marketing and BD Strategy”
Max‑impact presenting
Bernard from Size 10½ Boots has had an article published in the current issue of CITMA Review. The article provides practical tips on how to get better outcomes from presentations. The Chartered Institute of Trade Mark Attorneys (CITMA) is a professional membership organisation representing the interests of trade mark and design professionals. Follow the linkContinue reading “Max‑impact presenting”
5 tips to maximise your return when exhibiting at an event.
How much time and money does your firm waste on exhibition stands? I am not opposed to the concept of trade shows or exhibiting at conferences, I just don’t think enough thought goes into what you’re going to get back in terms of ROI (the return on your investment) or analysing what exhibitions generate versus yourContinue reading “5 tips to maximise your return when exhibiting at an event.”
How do you get better outcomes from the events you host?
Now the holiday season is ending many firms are starting to host events again. But events take up time and budget so how do you get better outcomes from the events you host? You may be sorting out your next round of legal updates, training, panel discussions and social events are being organised and invitationsContinue reading “How do you get better outcomes from the events you host?“
How can lawyers and accountants influence colleagues, clients, and professional contacts?
Effective business development (BD) requires you to be able to influence others but how can lawyers and accountants influence colleagues, clients, and professional contacts? Whether it’s in an internal planning meeting, a client pitch, or a talk at a conference you will have to win people to your way of thinking. How can you influenceContinue reading “How can lawyers and accountants influence colleagues, clients, and professional contacts?“
Do you need a reason to get in touch with a client?
One of the things we’re often told by the lawyers and accountants we work with is they feel a bit awkward getting in touch with clients out the blue. Well, here is one reason to get in touch with a client that pretty much works in any situation. Better still, it’s always well received andContinue reading “Do you need a reason to get in touch with a client?”
How do you make LinkedIn work harder for you?
I have lost count of the number of times I’ve heard something like “well I’ve got a LinkedIn account but it doesn’t do anything for me”. Unfortunately, it’s almost always followed with something like “although I don’t actually do anything with it” which is when we start to look at how you make LinkedIn workContinue reading “How do you make LinkedIn work harder for you?”
How can lawyers and accountants demonstrate your commitment to diversity and inclusion and environmental, social and governance in pitches?
Pitches have always been about more than just your technical credentials. You also need to show you have chemistry, cultural fit and shared values. More and more this requires lawyers and accountants to demonstrate their commitment to diversity and inclusion and environmental, social and governance in pitches. The need to include mention of your commitmentContinue reading “How can lawyers and accountants demonstrate your commitment to diversity and inclusion and environmental, social and governance in pitches?”
Are podcasts the new fanzines?
Those of a certain age familiar with the pre-internet 80s will remember fanzines. For those who don’t they were DIY magazines that focused on a specific area, maybe a certain type of music or a particular football team. As we now live online with a growing aversion to long reads, could podcasts be the newContinue reading “Are podcasts the new fanzines?”