Professional services thrive on reputation, clarity, and client confidence. Content marketing should therefore do 3 things brilliantly: demonstrate expertise, make complex topics simple, and move prospects towards a qualified conversation. Below are practical, compliance-aware tactics you can apply immediately across legal, accountancy, and IP practices. Define precise audiences and problems Build focused content pillars CreateContinue reading “Practical content marketing tips for law firms, accountants and patent and trade mark attorneys”
Author Archives: Six.Two.Eight
Improving The Results from Your Content
Content is an essential component of any law, accountancy or IP firm’s marketing plan. However, it’s easy to get a bit down in the mouth if you’re not seeing direct results. This is why the lawyers, patent and trade mark attorneys and accountants we work with often ask us “how do I get better resultsContinue reading “Improving The Results from Your Content”
Why Every Firm Should Have A Marketing & BD Plan (Including How To Implement It)
At your firm, is your marketing and BD a little ad hoc? Do different departments sometimes promote the firm in different ways? Is there a bit of inertia and do some fee earners stick to doing the same old things and get the same old results)? This is why your firm needs an overall marketingContinue reading “Why Every Firm Should Have A Marketing & BD Plan (Including How To Implement It)”
Perfection vs Progress in Marketing and Business Development
I appreciate this may not sit well with some but when it comes to marketing lawyers and accountants, it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable as after all, that’s what your clients rely on not toContinue reading “Perfection vs Progress in Marketing and Business Development”
Need to Find More Time for Business Development?
The most common reason lawyers and accountants give for not doing BD is lack of time but, with clients and deadlines putting you under pressure, how do you find time for business development? If you’ll permit me to be blunt, the reality is: – We make time for the things that we want to doContinue reading “Need to Find More Time for Business Development?”
Marketing vs Business Development – What’s the Difference?
One of the questions we get asked a lot by the lawyers, accountants, patent and trade mark attorneys and barristers we work with is “what is the difference between marketing and business development?” Some think it’s pretty much the same thing. Others just aren’t sure. This is why we thought it may be useful toContinue reading “Marketing vs Business Development – What’s the Difference?”
The Benefits of Blogging for Professional Service Firms
Surely blogging is just another thing that will take up your already stretched time? Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog. In this blog we’ll give you what we think are the top 6 reasons … First things first though. As a solicitor,Continue reading “The Benefits of Blogging for Professional Service Firms”
How do you Charge for Your Services? (Accountants & Lawyers)
Something that comes up an awful lot in discussions with lawyers, accountants, and business advisers is the thorny subject of pricing. How should lawyers and accountants charge for their services? I have heard more different points of view than I can remember. Some think you need to discount to stay competitive. Others argue that with risingContinue reading “How do you Charge for Your Services? (Accountants & Lawyers)”
What is the Best Way for Professional Service Firms to Use Motion Graphics and Animation
One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content. One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content! This means firms need to promote their advice andContinue reading “What is the Best Way for Professional Service Firms to Use Motion Graphics and Animation”
The Benefits of Building a Professional Network at the Start of Your Career
The relationships you establish at the start of your career will only benefit you as your career develops. This means lawyers and accountants need to start building a professional network as soon as they possible can. If you wait until you are a partner or director in your firm, business development will be more difficult whenContinue reading “The Benefits of Building a Professional Network at the Start of Your Career”