Surely blogging is just another thing that will take up your already stretched time? Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog. In this blog we’ll give you what we think are the top 6 reasons … First things first though. As a solicitor,Continue reading “Why do lawyers, accountants and patent and trade mark attorneys need a blog?”
Author Archives: Six.Two.Eight
How can lawyers and accountants generate more referrals?
How can lawyers and accountants generate more referrals? Simple. By getting networking right! It may sound controversial, but I think too many professionals are still missing the point of networking. Networking isn’t about winning work (at least not immediately); it’s about making new contacts and starting more conversations. Over time and with the right conditionsContinue reading “How can lawyers and accountants generate more referrals?”
How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 2)?
In our last blog we looked at how to move face-to-face meetings back in to your personal BD plan. If you are still a little nervous about reconnecting after such a long time there is another way lawyers and accountants can start to reintroduce traditional face-to-face business development back into their BD plans. You canContinue reading “How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 2)?”
How can lawyers and accountants maximise their audience’s engagement when presenting online?
Whenever and however you’re presenting, you know your number one objective is to engage your audience. This immediately becomes more difficult on Teams, Zoom or Skype so how can lawyers and accountants maximise their audience’s engagement when presenting online? My first tip would be to always remember presenting virtually is very different to presenting inContinue reading “How can lawyers and accountants maximise their audience’s engagement when presenting online?”
How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 1)?
Walking around London this week made me think we seems to be pretty much back to normal. Everywhere is busy and more and more of our client meetings are (mercifully) back to being held onsite and in person. And as we’re back in the office it is arguably the right time for lawyers and accountantsContinue reading “How can lawyers and accountants start to reintroduce traditional face-to-face business development back into their BD plans (part 1)?”
Lemons, coca cola and other content marketing tips for lawyers and accountants
Content is now a pivotal cog in every professional service firm’s marketing strategy. But is your content generating the results you want it to in return from the time and effort you’re investing? Here are some content marketing tips for lawyers and accountants that will help you generate more profile and more enquiries. We’ve alreadyContinue reading “Lemons, coca cola and other content marketing tips for lawyers and accountants”
How should lawyers and accountants charge for their services?
Something that comes up an awful lot in discussions with lawyers, accountants, and business advisers is the thorny subject of pricing. How should lawyers and accountants charge for their services? I have heard more different points of view than I can remember. Some think you need to discount to stay competitive. Others argue that withContinue reading “How should lawyers and accountants charge for their services?”
For law firms and accountants the annual drinks event is so 2019 … but what’s replaced it?
This blog was inspired by a conversation with a Chief Exec of a law firm this week but the point is totally relevant to any law firm, accountancy practice, IP firm or barristers’ chambers. The point is that a law firms and accountants’ annual drinks event is so 2019 but what can you do insteadContinue reading “For law firms and accountants the annual drinks event is so 2019 … but what’s replaced it?”
Why, how and when should lawyers and accountants use motion graphics?
One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content. One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content! This means firms need to promote their advice andContinue reading “Why, how and when should lawyers and accountants use motion graphics?”
For lawyers and accountants, when it comes to business development where and when do you start?
One question I get asked an awful lot – and last week seems to have seen it asked more often than ever! – is when it comes to business development, where and when should lawyers and accountants start? This question comes up in a number of guises. It might be posed by a trainee, aContinue reading “For lawyers and accountants, when it comes to business development where and when do you start?”