If you sell advice, your pipeline mirrors your conversations. Networking is not about collecting lanyards; it’s about being in rooms where your clients already are, asking sensible questions, and following up within 24 hours. In proper Tenandahalf fashion, here’s a practical field guide: where to go, who you’ll meet, what to say, and how toContinue reading “Where are the best places for lawyers and accountants to network?”
Author Archives: Six.Two.Eight
Improving BD: 4 Simple Tips for Lawyers & Accountants
If you sell advice, BD isn’t a side project. It’s a weekly habit. You don’t need a new CRM, a rebrand or a motivational poster; you need clearer conversations, faster follow-up, and a pipeline you actually review. In proper Tenandahalf fashion, here are 4 simple, repeatable tips—each with a script, a micro-metric, and a Monday-morningContinue reading “Improving BD: 4 Simple Tips for Lawyers & Accountants”
From Content to Conversations: 7 ways to turn a single blog into month-long BD touchpoints
If you work in a professional services firm, you don’t need more content; you need more conversations. A single, well-written blog is a perfectly good spark. The trick is to fan it—methodically—into a month of simple, human touchpoints that nudge the right people to talk. What follows is a practical, no-nonsense plan in the TenandahalfContinue reading “From Content to Conversations: 7 ways to turn a single blog into month-long BD touchpoints”
Value, Not Hours: practical scripts for explaining fee changes to clients
If you sell expertise, you’re not selling minutes; you’re selling movement. Clients don’t buy “12.5 hours”; they buy reduced risk, faster progress and fewer headaches. Still, talking about fee changes can feel awkward—especially if you’ve let price sit in the background for too long. Below are practical, copy-paste scripts you can use this week. They’reContinue reading “Value, Not Hours: practical scripts for explaining fee changes to clients”
Networking tips for junior lawyers and accountants
Done well, networking isn’t “working the room”. It’s a steady habit of helping people make better decisions — and being remembered for it. For junior lawyers and accountants, thoughtful networking shortens the learning curve, opens opportunities, and builds a reputation that compounds year after year. Here’s a practical, compliance-aware guide you can use immediately. StartContinue reading “Networking tips for junior lawyers and accountants”
Is there a difference between marketing and business development?
Short answer: yes — and the distinction matters. In professional services, especially for law firms, barristers’ chambers, and accountancy practices, marketing and business development (BD) are related but different disciplines. When you conflate them, you get scattered activity, weak pipelines, and awkward fee conversations. When you separate and align them, you get predictable enquiries, higherContinue reading “Is there a difference between marketing and business development?”
The Client Development Dashboard: KPIs every solicitor, accountant, business adviser, and patent attorney should track monthly
Most firms don’t lose out because their work isn’t good. They lose out because their client development is inconsistent, invisible, or left to chance. A simple, shared dashboard fixes that. It turns “we should do more BD” into clear numbers, clear ownership, and clear next steps. Think of this as your 1-page scoreboard. Everyone canContinue reading “The Client Development Dashboard: KPIs every solicitor, accountant, business adviser, and patent attorney should track monthly”
Why does your firm need an overall marketing and business development plan (and how do you implement it)?
A firm that “does a bit of marketing when it’s quiet” will always be at the mercy of feast-and-famine demand. A clear, joined-up marketing and business development (BD) plan turns activity into outcomes: predictable enquiries, higher conversion, stronger pricing power, and steadier cash flow. Below is a practical, compliance-aware guide to why the plan mattersContinue reading “Why does your firm need an overall marketing and business development plan (and how do you implement it)?”
4 ways lawyers and accountants can improve their business development
Winning work in professional services isn’t about “selling harder”; it’s about making it easier for clients to choose you with confidence. For law firms and accountancy practices, the most effective business development (BD) blends clarity, cadence, and care — all while staying compliant with SRA and ICAEW/ACCA expectations on transparency and accuracy. Here are 4Continue reading “4 ways lawyers and accountants can improve their business development”
Building Stronger Client Relationships: Strategies for Lawyers and Accountants
Strong client relationships don’t happen by accident; they’re designed, measured, and refined. For law firms and accountancy practices, relationships are the decisive moat: they reduce price sensitivity, increase cross-service adoption, and generate steady referrals. Below is a practical, compliance-aware playbook you can implement without disrupting fee-earners’ diaries. Core principles to anchor your approach Onboarding thatContinue reading “Building Stronger Client Relationships: Strategies for Lawyers and Accountants”