How did it feel? The BD lessons can lawyers and accountants take from surviving Blue Monday?

Your first Monday back at work wasn’t as bad as you thought was it?

Blue Monday (as the annual return to work is now known) is now purported to be one of the toughest working days of the year.  However, I’m willing to bet the reality was you did wake up on time, you did successfully navigate your in box and you even survived to tell the story last night.

The Blue Monday survival experience can actually help your business development and here’s how:

1.       The reality of meeting new people at events is never as painful as the thought of it

2.       Communicating any new year price increases will be understood by your clients … afterall, they’ve probably just increased theirs too!

3.       Picking up the telephone to reconnect with a client, referrer or contact you’ve not spoken to for a while won’t be that tough either

The lesson? Success is mostly about adopting the right mindset; face the fear and just do it!

If you’d like to discuss any aspect of your marketing or business development (or find out more about how you can now outsource your blogging and other content creation to us) please email us and we can set up a time to talk.  

Published by sizetenandahalfboots

Douglas is a director of Size 10½ Boots, a specialist business development agency that works solely with the professional services, helping firms grow by winning more new clients and more work from the clients they already have. Although every project is different our work generally falls into one of three camps - strategic marketing support, BD training and 1on1 coaching and independent client research.

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