Why should you be going to your clients’ trade bodies’ events?

You are probably a member of a trade body or association whether that’s The Law Society, The Bar Council, ICAEW, CIPA, CITMA or RIBA.

What is less likely – but more helpful from a business development perspective – is that you join and get involved with your clients’ trade associations.

When you go to your association’s, you’ll only ever see your competitors.  When you go to your clients’ associations’ events you are much more likely to see the people you want to influence, people who could well become clients in the future.

And the opportunities don’t end there.  Your clients’ trade bodies will also publish newsletters that require content and conferences that need speakers so join, get involved and you will almost certainly end up winning new clients more easily and cost effectively.

Published by sizetenandahalfboots

Douglas is a director of Size 10½ Boots, a specialist business development agency that works solely with the professional services, helping firms grow by winning more new clients and more work from the clients they already have. Although every project is different our work generally falls into one of three camps - strategic marketing support, BD training and 1on1 coaching and independent client research.

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