Surely blogging is just another thing that will take up your already stretched time? Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog. In this blog we’ll give you what we think are the top 6 reasons … First things first though. As a solicitor,Continue reading “The Benefits of Blogging for Professional Service Firms”
Category Archives: Uncategorized
How do you Charge for Your Services? (Accountants & Lawyers)
Something that comes up an awful lot in discussions with lawyers, accountants, and business advisers is the thorny subject of pricing. How should lawyers and accountants charge for their services? I have heard more different points of view than I can remember. Some think you need to discount to stay competitive. Others argue that with risingContinue reading “How do you Charge for Your Services? (Accountants & Lawyers)”
What is the Best Way for Professional Service Firms to Use Motion Graphics and Animation
One of the best things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content. One of the worst things (marketing-wise) that has come out of the last two years is lawyers and accountants are producing more content! This means firms need to promote their advice andContinue reading “What is the Best Way for Professional Service Firms to Use Motion Graphics and Animation”
The Benefits of Building a Professional Network at the Start of Your Career
The relationships you establish at the start of your career will only benefit you as your career develops. This means lawyers and accountants need to start building a professional network as soon as they possible can. If you wait until you are a partner or director in your firm, business development will be more difficult whenContinue reading “The Benefits of Building a Professional Network at the Start of Your Career”
What local business development activities can help lawyers & accountants grow their profile?
You only need to take a quick glance at the headlines to see how hard the smaller law and accountancy firms across the UK have been hit over the last couple of months. During that time, a number of more locally focussed firms have got in touch to ask what types of business development theyContinue reading “What local business development activities can help lawyers & accountants grow their profile?”
How do you ‘follow up’ effectively and add value?
One issue I see all too often is professionals getting preoccupied with seeking instructions and referrals in follow up ‘coffee’ meetings. However, a good relationship is never all about instructions and referrals. There is a multitude of other ways for you to add value to your professional relationships so you get closer to your contacts. So whatContinue reading “How do you ‘follow up’ effectively and add value?”
Have you had a networking event with another firm that didn’t deliver results?
Perhaps you’re accountants and the other party were solicitors? Did the meeting go like this? The most senior person began by introducing him/herself first – “Hello, I am [x] and I joined [y] in [year of joining the firm] and I am a [specialism].” And then the next most senior person performs the same ritual. AndContinue reading “Have you had a networking event with another firm that didn’t deliver results?”
Would you like to win more work after delivering workshops, seminars and presentations?
The first question to ask yourself is “are you presenting to the right audience?” All too often I see lawyers and accountants hosting training events, investing loads of time to prepare talks that will give away loads of valuable content for free. The only thing is hosting events costs a lot in terms of time, budgetContinue reading “Would you like to win more work after delivering workshops, seminars and presentations?”
3 Practical tips to help you become a thought leader
Thought leadership is about positioning yourself as a ‘go to’ professional, an expert in your field. Advertising and sponsorship won’t do this. Nor will brochures and websites. Here are 3 practical ways to become a thought leader: 1. Create interesting/practical/easy-to-understand new content This is more to than just publishing articles on your firm’s website orContinue reading “3 Practical tips to help you become a thought leader”
What is your measure of success?
At the end of an event are you happy to say “it was brilliant over [insert big number here] people attended, great job”? What outcomes do you look for after a website or brand relaunch? Is it by page visits? How do you ascertain whether your social media policies are working? Do you count views and likes?Continue reading “What is your measure of success?”