Category Archives: Business development

You already have a powerful tool in your hands: the quarterly tax calendar. Instead of just sending reminders, you can turn these dates into meaningful business development opportunities. By aligning your campaigns with tax deadlines, you create timely reasons to connect, engage, and secure meetings with clients or prospects. Tax deadlines are consistent and predictable,Continue reading “The Quarterly Tax Calendar as a BD Engine: Campaigns That Turn Reminders into Meetings for Business Growth”

If you’re an accountant working across e-commerce, construction, or healthcare, having a clear and focused business development (BD) plan is essential. Sector playbooks offer concise, 1-page BD plans tailored to each industry’s unique challenges and opportunities, helping you target clients more effectively and streamline your approach. These playbooks gather best practices and actionable strategies, soContinue reading “Sector Playbooks for Accountants: 1-Page BD Plans for E-Commerce, Construction, and Healthcare Success”

Advocacy roundtables can be a powerful way to engage solicitors and create opportunities that lead directly to briefs. By designing mini-Continuing Professional Development (CPD) sessions that focus on practical skills and real case discussions, you encourage active participation and build trust with legal professionals. The key to advocacy roundtables that convert is offering targeted, relevantContinue reading “Advocacy Roundtables That Convert: Designing Mini-CPDs with Solicitors to Secure Briefs”

Starting business development can feel overwhelming, but the best place to begin is by focusing on small, achievable steps that fit naturally into your routine and client interactions. Whether you are a lawyer or an accountant, building consistent habits like regular networking, reconnecting with past contacts, or sharing useful content will lay a solid foundationContinue reading “Where and When Do You Start? A Simple Guide to Business Development for Lawyers and Accountants”

Seminars and Continuing professional development talks open doors, but it’s what you do in the next 30 days that turns interest into instructions. Think rhythm, not pressure. The goal is to be useful, remembered, and easy to place—without nagging. This guide lays out a simple, repeatable follow up strategy for barristers you can run afterContinue reading “The 30-day follow-up for barristers: nurture sequences after seminars or Continuing professional development talks”

If you sell advice, BD isn’t a side project. It’s a weekly habit. You don’t need a new CRM, a rebrand or a motivational poster; you need clearer conversations, faster follow-up, and a pipeline you actually review. In proper Tenandahalf fashion, here are 4 simple, repeatable tips—each with a script, a micro-metric, and a Monday-morningContinue reading “Improving BD: 4 Simple Tips for Lawyers & Accountants”

If you work in a professional services firm, you don’t need more content; you need more conversations. A single, well-written blog is a perfectly good spark. The trick is to fan it—methodically—into a month of simple, human touchpoints that nudge the right people to talk. What follows is a practical, no-nonsense plan in the TenandahalfContinue reading “From Content to Conversations: 7 ways to turn a single blog into month-long BD touchpoints”