Business Development For Accountants

Business Development For Accountants

Win better clients, strengthen referrer relationships, and make BD a habit your team will actually keep. Tenandahalf partners with UK accountancy firms to design and deliver a practical, repeatable programme that turns conversations into instructions. Our approach to Business development for accountants focuses on clarity, cadence, and accountability—so marketing time translates into measurable results. We deliver Business development services for accountants that fit around busy seasons and fee targets, not the other way round.

Why UK accountancy firms choose Tenandahalf

You don’t need more “campaigns”; you need focus, consistent outreach, and simple routines fee earners can follow. We bring senior leadership, hands-on execution, and coaching that makes BD feel natural, not salesy. With our accountants business development services, partners and managers gain the structure to move opportunities forward week after week.

What you get

  • A senior BD lead embedded with your team
  • A 90-day action plan aligned to sectors, fee targets, and capacity
  • Referrer development with law firms, banks, and corporate finance advisers
  • Content your team can use in meetings: short guides, case stories, emails
  • LinkedIn plans that build authority and prompt introductions
  • Events and webinars with professional follow-up that books meetings
  • 1-to-1 coaching for partners and managers to progress live opportunities
  • Clear, concise reporting on leads, meetings, proposals, wins

These Business development services for accountants balance smart strategy with disciplined weekly execution—no fluff, just what moves the needle.

Outcomes you can expect

  • More qualified conversations in your chosen niches
  • Stronger visibility with introducers and existing clients
  • Clearer differentiation versus “generalist” competitors
  • Higher enquiry-to-instruction conversion via tighter follow-up
  • A BD culture that fits your firm’s style and time pressures

How we work (simple, repeatable, effective)

  1. Diagnose
    Fast review of sectors, propositions, website, CRM, and pipeline to find quick wins.
  2. Plan
    A practical 90-day calendar with activities, owners, and simple KPIs.
  3. Do
    We execute alongside you—outreach, content, events, and BD routines—so momentum sticks.
  4. Coach
    Meeting plans, email templates, and next-step agreements that advance every conversation.
  5. Review
    Monthly check-ins to track meetings, proposals, win rate, and average fee—adjust and improve.

This is Business development for accountants delivered in a way your team can sustain all year, including January and year-end peaks.

Services you can pick and scale

  • Strategy & positioning (sectors, propositions, messaging clients remember)
  • Referrer & client development programmes
  • Content & thought leadership your fee earners will actually send
  • LinkedIn & partner marketing
  • Events & webinars (topics, invites, decks, moderation, follow-up)
  • Pitch support and pursuit management
  • BD coaching and accountability for partners and managers

Growing firms use our law firms adjacent networks and sector know-how to make accountants business development services deliver measurable ROI, office by office.

Who we help

  • Independent practices formalising BD without a large in-house team
  • Regional firms building niche presence and premium pricing
  • Multi-office groups standardising BD behaviours across teams

Proof you can measure

We agree KPIs up front—qualified enquiries, meetings booked, proposal volume, win rate, and average fee. Reports are built for busy partners: scan, decide, act. That’s why our Business development services for accountants are judged on outcomes, not activity.

FAQs

How quickly will we see results?
Most firms see early traction in 6–8 weeks as outreach lands and follow-up tightens. Conversion gains build as case stories and referrer touchpoints compound.

Will you work with our existing website and CRM?
Absolutely. We prioritise simple conversion fixes and BD routines that fit your systems and diaries.

What makes Tenandahalf different?
Professional services are our speciality. We understand utilisation, partner dynamics, and the realities of busy seasons. Our programmes keep things practical and sustainable—true Business development services for accountants that teams actually use.

Email us today to find out how we can help your accountancy firm grow.


After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard and the team will be paying dividends for many years to come.

Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors