For lawyers and accountants internal marketing is marketing too

So many myths have grown up around marketing and business development across the professional services.  We’ve tackled a few in recent blogs but this week I want to look at the difference between what’s outside and inside your building because internal marketing is marketing too! One of the aforementioned myths is that marketing and BDContinue reading “For lawyers and accountants internal marketing is marketing too”

Why is BD more important for lawyers and accountants today?

A question I get asked a lot is “why is BD more important for lawyers/accountants today?” Before I answer this question I want to debunk 3 BD myths: 1. Doing a good job is enough No, it isn’t! Clients expect your expertise and quality to be a given. They also expect good service and addedContinue reading “Why is BD more important for lawyers and accountants today?”

When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress

I appreciate this may not sit well with some but when it comes to marketing lawyers and accountants, it really is easy to let perfection prevent progress.  What do I mean?  All too often a combination of a lawyer/accountants’ natural eye for detail (understandable as after all, that’s what your clients rely on not toContinue reading “When it comes to marketing lawyers and accountants, it’s easy to let perfection prevent progress”

How do you find time for business development?

The most common reason lawyers and accountants give for not doing BD is lack of time but, with clients and deadlines putting you under pressure, how do you find time for business development? If you’ll permit me to be blunt, the reality is: – We make time for the things that we want to doContinue reading “How do you find time for business development?”

How can lawyers and accountants win more tenders?

With formal procurement becoming more commonplace we are constantly being asked how lawyers and accountants can convert more pitches into clients so here is a very easy way to win more tenders, pitches, and beauty parades. All you need to do is provide evidence you’ve acted for clients that match the profile of the individualContinue reading “How can lawyers and accountants win more tenders?”

How can lawyers and accountants grow client relationships?

Although new client acquisition is what most lawyers and accountants focus their business development on, the truth is the easiest and most productive source of new work will always be your existing clients.   But to extricate opportunities you need to have strong client relationships so how can lawyers and accountants grow client relationships? The goodContinue reading “How can lawyers and accountants grow client relationships?”

What is the difference between marketing and business development?

One of the questions we get asked a lot by the lawyers, accountants, patent and trade mark attorneys and barristers we work with is “what is the difference between marketing and business development?”  Some think it’s pretty much the same thing.  Others just aren’t sure.  This is why we thought it may be useful toContinue reading “What is the difference between marketing and business development?”

How can lawyers and accountants charge what they are worth?

Conversations about fees can still be tricky for lawyers and accountants.  Are we seen as too expensive?  Will we upset our clients?  Will we jeopardise our client relationships?  However, as every business runs on profit, we thought it’d be worth sharing a few thoughts that will help lawyers and accountants charge what they are worth.Continue reading “How can lawyers and accountants charge what they are worth?”

Why do lawyers, accountants and patent and trade mark attorneys need a blog?

Surely blogging is just another thing that will take up your already stretched time?  Maybe but there are very good reasons why lawyers, accountants and patent and trade mark attorneys need a blog.  In this blog we’ll give you what we think are the top 6 reasons … First things first though.  As a solicitor,Continue reading “Why do lawyers, accountants and patent and trade mark attorneys need a blog?”

How can lawyers and accountants generate more referrals?

How can lawyers and accountants generate more referrals?  Simple.  By getting networking right! It may sound controversial, but I think too many professionals are still missing the point of networking.  Networking isn’t about winning work (at least not immediately); it’s about making new contacts and starting more conversations.  Over time and with the right conditionsContinue reading “How can lawyers and accountants generate more referrals?”