How do I get better results from my content?

Content is an essential component of any law, accountancy or IP firm’s marketing plan.  However, it’s easy to get a bit down in the mouth if you’re not seeing direct results.  This is why the lawyers, patent and trade mark attorneys and accountants we work with often ask us “how do I get better resultsContinue reading “How do I get better results from my content?”

How can lawyers and accountants collaborate more effectively with contacts and referrers?

Lawyers and accountants are very focused on referrals.  While referrals are always of course welcome, there are other ways to create new opportunities if lawyers and accountants collaborate more effectively with their contacts and referrers. It is simply not always possible to exchange referrals.  As well as creating new opportunities, collaborating more effectively with contactsContinue reading “How can lawyers and accountants collaborate more effectively with contacts and referrers?”

How do lawyers and accountants create more effective client development plans?

In last week’s blog we shared 9 tips that will help lawyers and accountants build stronger client relationships.  In this blog we look at how lawyers and accountants create more effective client development plans. One cannot underestimate the part client development will play in building your practice.  Your clients will always present the easiest, mostContinue reading “How do lawyers and accountants create more effective client development plans?”

How can lawyers and accountants build stronger client relationships?

As a lawyer, accountant, patent or trade mark attorney or barrister, you are totally committed to your clients.  But what do you need to do to make sure your clients know this?  Or looking at it a slightly different way, how can lawyers and accountants build stronger client relationships? Doing good work is of courseContinue reading “How can lawyers and accountants build stronger client relationships?”

How can accountants and lawyers improve their online training?

For obvious reasons training has had to be moved online but without the all-important face-to-face element, how can accountants and lawyers improve their online training? The first thing to realise is online training is here to stay.  Restrictions aside, there are many reasons for this: – Its more cost effective – They are easier toContinue reading “How can accountants and lawyers improve their online training?”

How does a law firm, accountancy practice or IP firm implement a sector marketing strategy?

Many professional service firms grapple with the pros and cons of adopting a sector strategy but why should your law firm, accountancy practice or IP firm implement a sector marketing strategy? I should state the Tenandahalf position upfront.  We think a client facing sector strategy definitely trumps an inward-looking practice area led approach.  Here areContinue reading “How does a law firm, accountancy practice or IP firm implement a sector marketing strategy?”

How can lawyers and accountants convert more leads into new work?

Have you ever wondered how lawyers and accountants could convert more leads into new work?  Let us share a something we know works well. If you are a lawyer, barrister, accountant, patent attorney or architect at some stage you will have pitched for work whether that involved writing a proposal or completing a formal tender. Continue reading “How can lawyers and accountants convert more leads into new work?”

When it comes to BD lawyers and accountants can’t have bad pizza

There is no such thing as bad pizza…or so the saying goes. Having experienced pizza that would challenge this claim, I am not so sure. However, it got me thinking whether the same can be said about a lawyer or accountant’s BD. Is there such thing as bad BD? I don’t think there is.  AnyContinue reading “When it comes to BD lawyers and accountants can’t have bad pizza”

Is video an effective marketing tool for lawyers and accountants?

Perhaps the best start point from which to answer the question “is video an effective marketing tool for lawyers and accountants?” is the past.  If this sounds more than a little strange, I shall explain …  The way lawyers and accountants market has changed massively over even the last 25 years as has the wayContinue reading “Is video an effective marketing tool for lawyers and accountants?”

How can a BD coach help you get better results from business development?

Sometimes while there is recognition a BD coach can help you get better results from your business development, the final decision to appoint a BD coach can often be put off.  This is usually because of the influence of one of two common BD myths. The first myth is you have to be a certainContinue reading “How can a BD coach help you get better results from business development?”