How can lawyers and accountants win referrals while we’re still mainly working from home?

It’s amazing that almost 2 years in, many lawyers and accountants are still working more often from home than they are from the office.  However, this is unlikely to change any time soon as referrals are probably going to be your primary source of new work, I wanted to look at how lawyers and accountantsContinue reading “How can lawyers and accountants win referrals while we’re still mainly working from home?”

How can you make implementing your 2022 personal business development plan easier and more effective?

At the start of any new year there seems to be plans everywhere.  As a lawyer or accountant, you will be expected to present your own personal BD plan for 2022 but with so much else to do, how can you make implementing your 2022 personal business development plan easier and more effective?  Here areContinue reading “How can you make implementing your 2022 personal business development plan easier and more effective?”

How can lawyers and accountants create more effective personal business development plans?

Business development can be a little bit daunting for lawyers and accountants.  It’s something new, it’s something you didn’t learn while you were training and there is probably also the lingering specter of all the partners you’ve seen in action who looked like BD naturals.  However, the ability to bring in work will directly influenceContinue reading “How can lawyers and accountants create more effective personal business development plans?”

Why should lawyers and accountants invest time in podcasts and video?

Some lawyers and accountants believe that that now restrictions have eased many of the digital marketing initiatives that kept them going over lockdown will disappear.  This is definitely not the case and I’d like to explain why  lawyers and accountants should invest time in podcasts and video. I repeatedly hear we are all ‘Zoomed out’,Continue reading “Why should lawyers and accountants invest time in podcasts and video?”

How can lawyers and accountants get in to new markets in a hybrid working environment?

The good news is despite some cynicism early on, I’m glad to say lawyers and accountants definitely can get in to new markets in a hybrid working environment.  It just needs to be done a little differently and here is the Tenandahalf 4-step model which you are more than welcome to use. Step 1: FocusContinue reading “How can lawyers and accountants get in to new markets in a hybrid working environment?”

How can a ‘murder wall’ save you time and help you attract more new clients?

While ‘murder wall’ may sound like a strange business development concept, surely the promise that they’ll help you attract more new clients should be enough to keep you reading! Let’s start at the beginning.  Have you ever watched a crime drama on TV or Netflix? They tend to follow the same pattern.  There’s a grislyContinue reading “How can a ‘murder wall’ save you time and help you attract more new clients?”

Does agile working for lawyers and accountants mean you can have your cake and eat it?

Even with the advent of agile working for lawyers and accountants, what do you think is the single biggest objection they give for not fulfilling their business development commitments? They don’t know what to do.  No! They don’t know what to do first.  No! They don’t know how to do it.  No! The single biggestContinue reading “Does agile working for lawyers and accountants mean you can have your cake and eat it?”

Why does your firm need an overall marketing and business development plan (and how do you implement it)?

At your firm, is your marketing and BD a little ad hoc?  Do different departments sometimes promote the firm in different ways?  Is there a bit of inertia and do some fee earners stick to doing the same old things and get the same old results)?  This is why your firm needs an overall marketingContinue reading “Why does your firm need an overall marketing and business development plan (and how do you implement it)?”

How can soft skills coaching help lawyers and accountants grow their practice?

Whether you are a solicitor, barrister, patent or trade mark attorney, accountant, tax adviser or architect, your technical skills alone are not enough.  Sometimes they need soft skills coaching to grow their practice. Coaching breeds confidence and confidence is essential to successful business development. Confidence will give help you develop the commercial acumen and communicationContinue reading “How can soft skills coaching help lawyers and accountants grow their practice?”

How do I get better results from my content?

Content is an essential component of any law, accountancy or IP firm’s marketing plan.  However, it’s easy to get a bit down in the mouth if you’re not seeing direct results.  This is why the lawyers, patent and trade mark attorneys and accountants we work with often ask us “how do I get better resultsContinue reading “How do I get better results from my content?”