What drives a lawyer or accountant’s content marketing strategy?

As the buyer journey is a little different for the professional services than it is for more traditional B2B suppliers, lawyers and accountants need to be smart if they’re going to drive their content marketing strategy. With more brand led products the aim is to produce viral content based on what they’re selling.  Blogs andContinue reading “What drives a lawyer or accountant’s content marketing strategy?”

What networking can lawyers and accountants do while there are still no face-to-face events?

Despite the easing of social restrictions, we are unlikely to return to traditional face-to-face events for some time, certainly not in terms of large formal networking events, so what networking can lawyers and accountants while there are still no face-to-face events? The good news is there definitely are alternatives to face-to-face networking.   Here are 5Continue reading “What networking can lawyers and accountants do while there are still no face-to-face events?”

What do clients value most in lawyers and accountants?

Having interviewed more than 1000 buyers of legal and accounting services, here is what I have learned about what clients value most in lawyers and accountants. To make it easier, what clients’ value most in lawyers and accountants generally breaks down into 3 key areas: Technical delivery Service Relationship Let’s start with technical delivery.  Continue reading “What do clients value most in lawyers and accountants?”

How do you really engage your audience during video meetings?

Whenever and however you’re presenting, you know your number one objective is to engage your audience.  Presenting via video is even more difficult so how do you engage your audience during video meetings on Zoom, Teams or Skype? Firstly, if you think presenting virtually is the same as in person or easier you are gettingContinue reading “How do you really engage your audience during video meetings?”

10½ practical content marketing tips for law firms, accountants and patent and trade mark attorneys

Content is an essential part of any professional service firm’s marketing plan.  Without a consistent and continual flow of new content, your firm will have nothing for the search engines to find.  If you feel your content plan could do with a refresh, here are our top 10½ practical content marketing tips for law firms,Continue reading “10½ practical content marketing tips for law firms, accountants and patent and trade mark attorneys”

How can you improve your content marketing?

Over the last year the amount of content being produced by law firms, accountancy firms, barristers’ chambers and patent and trade mark attorneys has mushroomed.  The only problem is, with more content comes more competition so how can you improve your content marketing to you maximise your audience and your audience’s engagement?  Here are 5Continue reading “How can you improve your content marketing?”

How do you ask for a coffee meeting?

You know you need to stay visible with clients and your professional network.  At the same time, you understandably don’t want to appear needy or salesy.  And you know that your contacts are busy.  The trick is to balance all of this so you can ask someone for a coffee meeting in the most effectiveContinue reading “How do you ask for a coffee meeting?”

3 of the best: Where is the best place to network?

In the absence of canapes and warm white wine, a common question we get from lawyers and accountants is “where is the best place to network?” There are 3 important points to consider here: 1. It’s not all about formal events Smart networkers have always known that networking has never been all about formal events.Continue reading “3 of the best: Where is the best place to network?”

3 of the best: Why should I invest in client development?

“But why should I invest in client development?”  Bizarrely this is still a question we get asked by the lawyers, accountants, and patent attorneys we work.  Admittedly it’s a question that’s asked for different reasons.  Some worry they’ll be bothering their clients, that their clients are too busy to have a chat.  Others think it’sContinue reading “3 of the best: Why should I invest in client development?”

3 of the best: How can I improve my content?

Another question we are asked a lot by the lawyers, accountants and patent attorneys we work with is “how can I improve my content?”  I think the first point to make is I know they’re not asking how to make the subjects better.  They are already writing about is the stuff that will affect theirContinue reading “3 of the best: How can I improve my content?”